adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport
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Adidas to focus on speed, key cities and open source
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The “Key City” strategy for building iconic consumer brands | by Levin Bunz | Medium
Unpicking The Tangled History Of The Adidas City Series | The Journal | MR PORTER
Adidas Brand Distribution Strategy - Global Brand Best Practice in Action
Adidas details ambitions in Western Europe
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Adidas ramps up key city strategy as it makes a play for Paris
KEY CITIES
adidas - adidas Group provides further details on its three strategic choices 'Speed, Key Cities and Open Source'
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Adidas to focus marketing spend on six cities and ramp up co-creation
